Specialist Consultancy Rights Intelligence Launches To Reimagine The Future of Digital Licensing
Rights Intelligence combines policy insight, legal expertise and practical support for rightsholders, CMOs and tech platforms
Aims to build fair, transparent and commercially sound licensing frameworks fit for the changing digital environment
Team brings 25 years of experience across IP law, licensing and contract negotiations
Rights Intelligence, a new consultancy specialised in music licensing and rights management, has launched.
Founded by Linda Collin (former Head of International Business Affairs and Licensing at Polaris Hub) and Åsa Enström (former Head of Legal at Polaris Hub), Rights Intelligence offers a unique combination of deep legal expertise and operational experience for organisations looking to build fair, transparent, and commercially sound licensing frameworks.
The team will provide strategic guidance and hands-on support to CMOs, publishers, labels and tech platforms navigating complex licensing negotiations. They will also help them to adapt to developments in AI and regulation, ensuring compliance and positioning them for growth. Launch clients range from early-stage streaming platforms to established, large-scale rights holders.
Rights Intelligence’s ambition is to protect the value of creative works while supporting innovation in music services, futureproofing clients’ businesses, and reducing friction across the ecosystem.
The company launches at a moment when long-established approaches to online music licensing are being reassessed. In a market dominated by a small number of DSPs, precedents set at the hub level can become fixed baselines that are difficult to move. However, with the EU’s Article 17 now implemented across Europe, the balance of power has shifted, with platforms liable for, and therefore required to license, all music uploaded by fans. Rights Intelligence is stepping in to help clients capitalise on this shift, recognising both the value that scale can deliver and the constraints it can create. Rights Intelligence will work to preserve choice, leverage and flexibility for clients, demonstrating that market share does not need to dictate negotiating power.
While rooted in the music sector, Rights Intelligence’s mission is to set a standard for modern rights management across all areas of creative IP, preparing for a future where music, audio, video, influencer content and AI-generated works converge in the same product streams.
Linda Collin, CEO of Rights Intelligence, said: “Innovation should never come at the expense of creators’ rights. Our work is grounded in the belief that technology and rights management must move forward together. This launch is about proving that it’s possible to scale new models while remaining fair, compliant, and creator-centric.”
Linda Collin’s experience includes high-value negotiations with Spotify, Meta, and Google, previously serving as international licensing manager at Universal Music Group, as well as her role with Polaris Hub.
Åsa Enström brings 25 years of legal experience, specialising in intellectual property, licensing, and contract negotiations. Enström has held previous roles with BMG Rights Management and Polaris Hub, as well as music production tech company Softube.